Marketing

“Like” – Its a Milestone

500

Just had to put this out there…even though it isn’t on my regular schedule for publishing (“rules” are meant to be broken, right?). It might not mean much to some of you, but it is something to me!

500 TOTAL likes for the site. It feels like it has taken way too long to get to this milestone, yet at the same time if I consider the number of followers I have then I guess not. Perhaps the next 500 won’t take so long.

Anyway, thanks to everyone that has followed so far and for those who have pressed LIKE. Knowing someone is actually reading (well, maybe not but it feels that way) what I wrote makes me feel good – as I am sure it does you too.

As always, if you see something here on the site that you like – please press LIKE. If you see something you really like, I would appreciate it if you would SHARE or REBLOG it.

Thanks to all.

Building an empire is tough

Building a social media empire is tough. Really tough.

One thing I am discovering since I have begun to post more frequently, as in “on regular basis,” is that drawing in an audience is tough. Some days are good days and others not so much. Not everyone is going to pay attention to what I am doing, I know that. Nor is everyone going to like, or dislike, what I have to say. However, I guess I haven’t really hit the nerve that will get people talking or get them to really stick around. So, I am going to have to keep working on that.

Another thing that I am discovering is that I need to post more often, in all the places I am trying to grow. There in lies the rub…how do you keep up a constant presence while still being able to maintain a job and family life? There is a balance, I am sure, but what is it?

Empire 1

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There has definitely been some improvement and growth here at the blog Understanding, Optional. Since I have kept a regular posting schedule of once a week – every Tuesday morning – I have seen some more followers and there have even been more “likes” and comments. I feel like that is a great start! But, I want more!!  (Maybe I am a little greedy?) So, I’ll keep working at it and I’ll keep finding things that interest me, and hopefully interests you at the same time.

If I could ask one thing, could you pass me around? OK, well, not me specifically but if you find something of interest and worth sharing, please do!

Empire 2

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If you haven’t already stopped by the link at the top of the page, Stupid Board: Classroom Quotes, you should. There is an explanation as to what exactly I am doing in that other empire.

Over my years of teaching, I was going to write a book but decided to try a social media route instead. The Instagram account has been growing, but it too has been slow. I am sure that if I posted more often than once a week that it would grow faster.

I would also like to start including content from other teachers. We all, including myself, have been on the stupid board, so I am looking for others that are willing to contribute and be featured too. If you want to follow and spread the word, I would appreciate that too. In the meantime, enjoy a little humor!

Thanks for stopping in and taking a look around again. If you have any suggestions on what can keep this empire growing and thriving, I would be grateful.

 

Marketing Fail: Worthless Savings

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When you get an email from a business you just finished patronizing and the subject line of the email reads like the one above, you are going to open it and see what savings you are receiving because you know you probably will go back again.

Savings Inside

This little tag, phrase, sentence, whatever you want to call it, has become rather popular these days. You see it in your emails. You see it when you are shopping online but haven’t signed into the website yet. You see it in texts from stores you’ve agreed to receive marketing texts from. You’ll even see it on the outside of junk mail (of the “snail mail” variety) envelopes trying to entice you to open it in the hopes the contents will actually help you in some way.

I’ll admit, I am a sucker for a good deal and have a hard time passing it up when it is an actual, bona-fide, good deal. I like saving money, who doesn’t? I mean, if I had money to burn, who cares what the price is – money is no object at that point! But, like most of you, I find myself pinching pennies at the end of the month and getting creative with the budget. So, “Savings Inside” is enticing and it could be the next great deal.

The problem is that in many cases the good deal is anything but a good deal. Most companies just hope you haven’t done any shopping around or offer so little actual value that in the long run you probably would have just been better to not have purchased it in the first place. Some examples you may have seen:

  1. The exceptions/exclusions area of coupons – some of these areas have so many exclusions that you literally can only buy like four items in the entire store. (see a Best Buy birthday reward coupon)
  2. Bed, Bath, and Beyond – they like to run the exact same coupon every week (in email or mailer) of 20% off your purchase. Every week! They might as well just lower all their prices by 20%…makes me feel sorry for the people who shop there without a coupon.
  3.  Any store that offers 10% off of something – the saving is so low, you barely save the cost of the sales tax.

Anyway, back to the latest fail at marketing. This one is by the local Toyota dealership and it came about three days after visiting for oil changes on my cars. I just spent well over a $100 there, so I was looking forward to some savings for the next visit. Take a look at the “savings” in the “coupons” below.

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Did you read them carefully? See any savings? Yeah, me neither. Apparently the only savings here is “free information.”

The head scratcher here is that they bothered to put an expiration date on their “free information” and “coupon codes”, which of course are good for nothing.

I wish I could say this was a one-off, or a glitch, but I get these “offers” from the dealership fairly often. My guess is they don’t have anyone really paying attention to their marketing, even though they say they “are here for me.”

So, we are left to click and hope (or if you are into the snail mail thing, rip and hope) that there really is savings “in the mail.” In the meantime, make sure you read the fine print!

Do you have any worthless savings stories or examples? Share below.