Jennifer Garner

I am not an Idiot: Celebrity Endorsements

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Dear Capitol One (or any other advertiser),

I am NOT a idiot, though you keep insisting that I am.

Why do you keep running ads with a celebrity endorsement that you had to pay too much money for? Do you think I am that weak minded enough to run out and get your product just because a celebrity holds it in their hands?

Just recently I saw your ad, “Musical Chairs,” with the likes of Jennifer Garner praising the merits of your travel miles credit card. Why, oh why, do you think this would compel me to get your credit card? She isn’t going to sell it to me any better than Samuel L. Jackson, or Alec Baldwin. I didn’t get your credit card then, so what makes you think I am going to do it now? Really? Like those two are gonna sell anything to respectable adults.

How much money do you have to pay these celebrities to hock your wares? Does Jennifer’s husband, Ben Affleck, not make enough money so she is out earning a living again?

Why don’t we make a deal? How about we agree to leave each other alone? You stay off my television/computer, stop clogging up my online shows with your stupid commercials (and my mailbox for that matter) and in return, should I need a credit card, I’ll seek you out. I’m sure I know where to look if I need you. Deal?

And to you celebrities, knock it off! Has your shine worn off enough that you prostitute yourself to any company that will pay you? It doesn’t matter the product, or even if it is a charity. I DON’T CARE! Entertain me. That is all. That is what I pay for. Not your opinions or your endorsements. You only show how desperate you are to stay in the limelight that faded long ago.  Stop. Please.

Please, Capital One, if you are going to run lame commercials, don’t employ B-list (or any other list) celebrities.

Not so sincerely,

Smartus Assimus

Don’t Be So Bossy!

This isn’t just a woman problem, so why make it that?

What? Don’t be so bossy! Once again, our Hollywood “elite” have a message for the American public that is both ridiculous and pompous. If you haven’t seen an article on this yet, you can check one out below.

Jennifer Garner, Beyoncé, Jane Lynch, and More Urge Ban on ‘Bossy’ | Yahoo Celebrity – Yahoo Celebrity.

The whole premise of this movement just stinks of false feminism. I say false feminism because it is being painted as a “female” issue. That the word, when used towards women, is being sexist. What an utter obfuscation of reality!

The fact is that the word “bossy” can, and is, used in context to both men and women is some how lost here. Yes, there is a negative connotation to the word, but the connotation isn’t just solely reserved for women. As I see it, if the word is being used in context and appropriately, there is no problem. When people get power (or in this case celebrity) they feel abused when their demands aren’t met or their expectations are too high. Then, when someone points out that they are being unreasonable and “bossy,” well then we have just violated their sense of entitlement and their sense of dignity (apparently). Indignation then follows as the “elite” are called on the carpet for their misbehavior and the only way for them to justify their indignation is to make an issue of a non-issue and paint it as something it is not – a sexiest word.

We all have been there and done that. We make issues of non-issues in our daily lives. So I am not going to make that an issue.

What burns me red here is that we all have had the opportunity for power in leadership roles. We then become “bossy” and demand more or expect more than we should. Power goes to our heads and we get bossy. It is in our human (sinful, if you must) nature to take more than we deserve or need. So, when I or you become bossy and begin to wield power over people that is unjustified we need to realize that we are going to be called bossy. Is that a negative thing? YES! Should we be offended by it? Maybe, but likely no. If someone calls us bossy, it should cause us to pause and reflect,”Why am I being called bossy? Could they be right?” Ultimately, being called bossy should cause us to change because there IS a reason (in most cases) it was warranted.

This isn’t about empowering women. To some degree, I think this new initiative degrades them by making it about a word. Most people are better than that and I don’t think banning a word is going to make the difference. Next they may try to ban the word “woman” because it makes them feel inferior because it delineates them as a sex…where will the insanity of the word Nazis end?

The fact that female celebrities are leading this push gives it even less credence since I am sure that at one time or another they were bossy, let alone another word that starts with a “B” and rhymes with itchy. All have likely demanded things that made them come across as bossy. Rich people get that way because they feel entitled.

Rather than spending money on a campaign that has, really, very little relevance, how about contribute that money to ACTUAL needs?

Ladies, your social activism in trying to ban “bossy” comes across as just that – bossy.