Technology

Why isn’t this reality?

img_5165

For just a short minute, my car hit max fuel economy.

I bought a new car a little while back. Like, a brand NEW car. Not a car that is new to me. I have never had one of those before so I was kind of fun.

I did my research and though I probably could have gone out and gotten myself a “mid-life crisis car,” I did not. I was relatively responsible and tried to keep it affordable when it comes to fuel since I drive over, on average, 2200 miles a month. Fuel economy is kind of important. However, I didn’t get the most fuel efficient vehicle because I did want something that was more attractive than the last vehicle.

Anyway, it occurred to me in my search that perhaps a hybrid would be better than an all electric (thought Tesla is intriguing), mostly because places to charge your vehicle are limited at this time.

So, why a hybrid? Well, it seems to me that it is the best of both worlds. The fuel obviously is needed to help supply energy to the car. But the electric motors also help with lowering fuel consumption at the same time. So, after doing some research I decided on a vehicle that I thought was most attractive and relatively efficient – a 2018 Kia Niro.

Now, I am not going to go into a sales pitch. That isn’t the point of this post.

The point is the picture at the top of the post. Why can’t we get max fuel economy all the time? It seems to me that 99.9 miles per gallon should be the standard. I believe the technology is out there to make it happen, so why doesn’t it?

My guess is that the oil industry/lobby has a great say in the matter. Of course they are protecting their profits, who wouldn’t want to do that? But, at the same time, perhaps investing in or creating engines that maximized their products for the consumer would be just as profitable if the consumer had the option? Oh, I am being silly. I am sure the oil industry is or has already been doing that. But, at the same time, we don’t see fuel efficiency in vehicle continually going up so someone is holding or killing the tech to make it happen.

I guess I am preaching to the choir here. I know you all want the same thing too. Just imagine, a small tank of fuel (10 gal?) and 100 mpg. Who doesn’t want 1000 miles on a tank? I know I do!

What do you think? How do you feel about the issue?

1 year later: Branching out, er, expanding?

img_4068

It’s been a little over a year and the project keeps growing! More people have looked at the page and more people have joined me on Instagram so see what comes up next. Have you taken a look yet? Have you followed on Instagram yet? I bet you get a giggle or two if you do! Go ahead, grab a morning coffee, and go visit and take a scroll.


Just a quick note to have you take a look at the new page on the blog. You’ll find it up there in the top next two “Home,” “About,” and “Contact.” If you can’t figure it out from all the hints, try looking for “Stupid Board: Classroom Quotes.” There is an explanation about what it is and where to look as well.

Happy viewing, and I hope you will be intrigued enough to join me on Instagram as well!

School Picture Thievery

shakedown-280x300

It’s that time of year again, folks!

This school picture thing is a pretty big racket if you ask me, and if you’re a parent you know what I am talking about. If there is any place you know it and can feel yourself being ripped off but can’t do anything about it, it is definitely with school pictures and sports team photos.

I have felt this frustration in the past, but it kind of boiled to a head this year when I went to order my daughter’s school pictures. It usually isn’t a big deal trying to order them, but being the “non-custodial” parent who usually gets the information second-hand sometimes it takes a while to get it done. (Yes, I realize I could just have photographer friend take the photo and avoid all the trouble so I guess I am a glutton for punishment).

Anyway, I logged onto the website with my special code and wanted to just download the image to my computer and then go have them printed in the quantities and styles I desired. So, I selected the outrageously overpriced digital image – $22. Say what? Yeah, you read that right…let’s do some quick math…

If a school has 300 hundred students and the photographer can get 60 students through a line and photographed per hour, then the photographer would work for five hours. The photographer is, most likely, using a digital camera to take said digital images @ $22 each, therefore making $1320/hr, or $6600/day. That is of course presuming that each parent purchases just the digital image, let alone one of the other overpriced packages they offer. Now we know not all parents purchase the pictures, but you get the idea.

So, after choosing the digital image for download I get to the check out page only to see that I am going to be charged a “Shipping and Handling” fee of $7. Uh, wait, what? I am downloading a digital image. Why is there a shipping and handling fee? What’s worse is that I can’t remove the fee either. The radial button is greyed out. I either pay the fee right now, or wait until the next day to call them. So, I opted to call the company the next day since surely the fee for a digital download isn’t $7 bucks…

I called the next day and waded through their automated answering system until I got to a real person to talk to. I explained my situation and asked if there was some kind of error on their website that wouldn’t allow me to remove the shipping and handling fee. The response?

“No, that is a flat fee we charge for all late orders.” 

Late? Yes, it is true I didn’t order when the pictures were taken in the fall, but your website says they can be ordered at any time until the following fall AND there is nothing to indicate this is a “late” order on the website. I was a little dumbfounded. I said, “You’re joking right? How does downloading a digital image warrant a $7 late fee or even a shipping and handling fee?”

“Well, we do have to mail you the rights release so you can have the picture printed.”

So what you’re saying is that you are going to charge me $7 to mail me a sheet of paper and an envelope that costs, at best, a stamp or maybe two? I said, “Listen, I understand it costs money to send a piece of paper and envelope out to me but I have ordered digital images from other photographers in the past and they didn’t charge me an extra fee for the rights release, they included it with the digital image download. Surely you have the ability to do that right? So, why would I need a piece of paper mailed to me? It takes less than three minutes to compose a generic email and attach two image files to it.”

“Ok, I suppose I could waive the shipping and handling fee. What email address would you like the images sent to?”

Thank you. Now was that so hard and how about you waive all shipping and handling fees for all digital downloads from here on out? I probably speak for everyone who has encountered this ridiculous fee. There is no reason for it other than you can, and you have families over a barrel. I would venture a guess that many people just pay the fee, which is sad.

Highway robbery, I tell ya, only there was no highway and the bandit holds parents and other family members hostage every dang year around school picture time.

highway-robbery1

I am not an Idiot: Celebrity Endorsements

Marketing_brand_appeal_resize1

Dear Capitol One (or any other advertiser),

I am NOT a idiot, though you keep insisting that I am.

Why do you keep running ads with a celebrity endorsement that you had to pay too much money for? Do you think I am that weak minded enough to run out and get your product just because a celebrity holds it in their hands?

Just recently I saw your ad, “Musical Chairs,” with the likes of Jennifer Garner praising the merits of your travel miles credit card. Why, oh why, do you think this would compel me to get your credit card? She isn’t going to sell it to me any better than Samuel L. Jackson, or Alec Baldwin. I didn’t get your credit card then, so what makes you think I am going to do it now? Really? Like those two are gonna sell anything to respectable adults.

How much money do you have to pay these celebrities to hock your wares? Does Jennifer’s husband, Ben Affleck, not make enough money so she is out earning a living again?

Why don’t we make a deal? How about we agree to leave each other alone? You stay off my television/computer, stop clogging up my online shows with your stupid commercials (and my mailbox for that matter) and in return, should I need a credit card, I’ll seek you out. I’m sure I know where to look if I need you. Deal?

And to you celebrities, knock it off! Has your shine worn off enough that you prostitute yourself to any company that will pay you? It doesn’t matter the product, or even if it is a charity. I DON’T CARE! Entertain me. That is all. That is what I pay for. Not your opinions or your endorsements. You only show how desperate you are to stay in the limelight that faded long ago.  Stop. Please.

Please, Capital One, if you are going to run lame commercials, don’t employ B-list (or any other list) celebrities.

Not so sincerely,

Smartus Assimus

Restored faith in humanity, for now.

I saw this video on another blog (though it can be easily found on YouTube) and thought I would share it. To some degree, I think we all need a little something like this video to restore some faith in humanity as the world seems to wobble off its axis on a regular basis.

Is there any redeeming value left in humanity? I often ponder this. Maybe it is my natural tendency towards cynicism and pessimism that bogs me down because the value gets harder and harder to find. I know its out there, and I know it will come back some day. At least I pray that it does.

Thankfully, the video below, “200 Wallet Honesty Test,” will help restore some of that faith in humanity again. Albeit, it is something small and maybe isn’t the best indicator that there are still lots of good people out there, but it is something and for that something I am thankful.

So, after watching it, does it restore a little faith in humanity for you too? I hope it does. Now, let’s band together and go out there and do something good for someone today!

I got nothin’…and maybe that’s somethin’.

nothing

Well, I ain’t got nothin’. I got nothin’ to say this week because I haven’t really had my focus on blogging. Maybe it’s because I am having a hard time motivating myself to write. Maybe its because I have been focused on other things. Maybe its because I haven’t had the time I would like to write. Probably, it is all of those.

The last week, well maybe two, I have been working on getting the new Facebook account for @Stupidboard set up and running. I have placed my first “ads” out there and have been getting some interest, so that is exciting and I will continue to play around with that. I don’t know, its exciting but it has been taking time to feel my way around it.

I have also added two new links to the menu, up at the top of the blog. One is for the website I created for my classroom many years ago, Grenz History. It is the place my students would go to get their assignments, download handout outs, and generally just be my place to to centralize things – especially for students who were absent. It made things easier to keep track of and the students all knew that is where they needed to go. I am having a hard time letting go of it. I don’t have a classroom any longer, but I spend hundreds of hours putting it together and I think I could probably make it useful at some point again, but for now it just sits there. Take a look if you like.

The other new link at the top of the page, in the menu, is for my Teachers Pay Teachers store – Learn ’em Fast History. I no longer have a classroom, but after 15 years of teaching I have a lot of lessons and units and handouts and stuff I think could be useful to others. Now that I am not using it and have a little time, I am adding more and more things to the store. I started the store about four years ago, but there were only a few things out there and so there wasn’t a lot in the way of sales. Over the last year and a half, I have added more and more of my content (and will continue to add more) and sales have started to pick up. This month has been the best month in my store’s history, so that is kind of exciting too! If you are inclined to check it out, or recommend it to a teacher friend, I would be grateful.

So, there you have it! I an’t got nothin’. Or maybe I do…

MjAxMy02MWE3NzY3YzFkY2IxZmUx

“Like” – Its a Milestone

500

Just had to put this out there…even though it isn’t on my regular schedule for publishing (“rules” are meant to be broken, right?). It might not mean much to some of you, but it is something to me!

500 TOTAL likes for the site. It feels like it has taken way too long to get to this milestone, yet at the same time if I consider the number of followers I have then I guess not. Perhaps the next 500 won’t take so long.

Anyway, thanks to everyone that has followed so far and for those who have pressed LIKE. Knowing someone is actually reading (well, maybe not but it feels that way) what I wrote makes me feel good – as I am sure it does you too.

As always, if you see something here on the site that you like – please press LIKE. If you see something you really like, I would appreciate it if you would SHARE or REBLOG it.

Thanks to all.

Building an empire is tough

Building a social media empire is tough. Really tough.

One thing I am discovering since I have begun to post more frequently, as in “on regular basis,” is that drawing in an audience is tough. Some days are good days and others not so much. Not everyone is going to pay attention to what I am doing, I know that. Nor is everyone going to like, or dislike, what I have to say. However, I guess I haven’t really hit the nerve that will get people talking or get them to really stick around. So, I am going to have to keep working on that.

Another thing that I am discovering is that I need to post more often, in all the places I am trying to grow. There in lies the rub…how do you keep up a constant presence while still being able to maintain a job and family life? There is a balance, I am sure, but what is it?

Empire 1

img_4351

There has definitely been some improvement and growth here at the blog Understanding, Optional. Since I have kept a regular posting schedule of once a week – every Tuesday morning – I have seen some more followers and there have even been more “likes” and comments. I feel like that is a great start! But, I want more!!  (Maybe I am a little greedy?) So, I’ll keep working at it and I’ll keep finding things that interest me, and hopefully interests you at the same time.

If I could ask one thing, could you pass me around? OK, well, not me specifically but if you find something of interest and worth sharing, please do!

Empire 2

img_4412

If you haven’t already stopped by the link at the top of the page, Stupid Board: Classroom Quotes, you should. There is an explanation as to what exactly I am doing in that other empire.

Over my years of teaching, I was going to write a book but decided to try a social media route instead. The Instagram account has been growing, but it too has been slow. I am sure that if I posted more often than once a week that it would grow faster.

I would also like to start including content from other teachers. We all, including myself, have been on the stupid board, so I am looking for others that are willing to contribute and be featured too. If you want to follow and spread the word, I would appreciate that too. In the meantime, enjoy a little humor!

Thanks for stopping in and taking a look around again. If you have any suggestions on what can keep this empire growing and thriving, I would be grateful.

 

Marketing Fail: Worthless Savings

Screen Shot 2018-02-25 at 8.44.45 AM

When you get an email from a business you just finished patronizing and the subject line of the email reads like the one above, you are going to open it and see what savings you are receiving because you know you probably will go back again.

Savings Inside

This little tag, phrase, sentence, whatever you want to call it, has become rather popular these days. You see it in your emails. You see it when you are shopping online but haven’t signed into the website yet. You see it in texts from stores you’ve agreed to receive marketing texts from. You’ll even see it on the outside of junk mail (of the “snail mail” variety) envelopes trying to entice you to open it in the hopes the contents will actually help you in some way.

I’ll admit, I am a sucker for a good deal and have a hard time passing it up when it is an actual, bona-fide, good deal. I like saving money, who doesn’t? I mean, if I had money to burn, who cares what the price is – money is no object at that point! But, like most of you, I find myself pinching pennies at the end of the month and getting creative with the budget. So, “Savings Inside” is enticing and it could be the next great deal.

The problem is that in many cases the good deal is anything but a good deal. Most companies just hope you haven’t done any shopping around or offer so little actual value that in the long run you probably would have just been better to not have purchased it in the first place. Some examples you may have seen:

  1. The exceptions/exclusions area of coupons – some of these areas have so many exclusions that you literally can only buy like four items in the entire store. (see a Best Buy birthday reward coupon)
  2. Bed, Bath, and Beyond – they like to run the exact same coupon every week (in email or mailer) of 20% off your purchase. Every week! They might as well just lower all their prices by 20%…makes me feel sorry for the people who shop there without a coupon.
  3.  Any store that offers 10% off of something – the saving is so low, you barely save the cost of the sales tax.

Anyway, back to the latest fail at marketing. This one is by the local Toyota dealership and it came about three days after visiting for oil changes on my cars. I just spent well over a $100 there, so I was looking forward to some savings for the next visit. Take a look at the “savings” in the “coupons” below.

Screen Shot 2018-02-25 at 8.45.22 AM

Did you read them carefully? See any savings? Yeah, me neither. Apparently the only savings here is “free information.”

The head scratcher here is that they bothered to put an expiration date on their “free information” and “coupon codes”, which of course are good for nothing.

I wish I could say this was a one-off, or a glitch, but I get these “offers” from the dealership fairly often. My guess is they don’t have anyone really paying attention to their marketing, even though they say they “are here for me.”

So, we are left to click and hope (or if you are into the snail mail thing, rip and hope) that there really is savings “in the mail.” In the meantime, make sure you read the fine print!

Do you have any worthless savings stories or examples? Share below.

A question of quality or quantity?

qualityvsquantity

I haven’t ever really committed to a “schedule” for publishing my blog. I am not sure I will. However, I am looking to do more with it this year than I have in the past. That being said, the ultimate question comes down to – quality or quantity?

When it comes to growing your blog, which is better? I am sure that quality matters, but does it really matter when it comes to growing your blog?

I have seen other bloggers who say just getting out there and publishing something is better than nothing. Yes, I understand that. I have also seen other bloggers say that putting out something that others want to read is important. Yes, I understand that. So where do the amount of what you publish and the quality of what you publish meet? Is there an intersection of balance or is that a fantasy (especially for someone with a family and a job)?

Perhaps I just think too much about this and go into too much detail by trying to support what I write with facts and details. Perhaps I care to much about what I write and want to make sure it is accurate. Perhaps I should care less, but not be careless.

Does having a schedule really work?

Does having a singular topic or focus area help?

Any insight or advice from the veteran bloggers out there? I know there are lots of places I can probably go to read about this, but I don’t want to comb through pages and pages of info because in the end it is all just opinions anyway, right? So, what do you think?