Click bait? No not really, but maybe in the way it was written.

It’s a sad story and says a lot about the state of our society in general. Obviously, not a situation anyone would like a relative or friend to be in.

Poorly written, yes, definitely.

“Drown to death” is redundant. It may be grammatically correct, but when using the word drown, death is already understood. There is no need to put the definition in the headline, unless of course you are trying to get more clicks, because then it is more dramatic.