Is Personalization Good in All Cases?

Computers have been making it easier and easier to connect with the world for quite some time now. They have been getting better and better at doing it as the years have passed and they are getting faster while doing it at the same time. That is fantastic, until you stop to think about what that could mean if we aren’t careful. Those at Facebook, Google, Amazon, or whatever tech company you name at this point have been working towards a web that allows them to personalize the web to your own tastes and preferences (but really mostly so they can make money marketing stuff to you). This is good to some degree because I don’t want, unnecessarily, to see ads for feminine products. Those things might be useful to those I love, but not to me personally. So, yes, this personalization is good. However, take a look at the video below. Discover what a “filter bubble” is and why total personalization of the web is a bad thing.

What do you think? Does he have a point? Is this progress, progress?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s